Search and ad services for assisted living communities

The agency sells two things to communities: search work and ad management. Search work gives a community landing pages, a Google Business Profile that matches them and text shaped for AI assistants to repeat accurately. Ad management runs campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). Everything is written for assisted living, senior living and memory care communities, and every plan is renewed one month at a time.

Take either one alone or hang both. For the whole picture, open the marketing overview.

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The two kinds of work, hung side by side

Each card names what the work covers and links to the page that lays it out in full.

Pages and Maps

Organic Growth

A family typing memory care into a search box ought to arrive at a page written for memory care, not one about assisted living. Each arrangement the owner names gets its own page, the Google Business Profile is edited to repeat the same facts, and a fact sheet is prepared so AI assistants quote only what has been approved.

Search work gets its first square at $495 a month The pocket-size search plan lives at that number resting upon 25 landing pages. Find its box on the pricing page; a note sent our way starts the discussion of what the pages hold.

Open the search work in detail Line up all four search plans

Marked on this plan's calendar

Separate pages for each living arrangement the owner chooses to describe
A Google Business Profile edited until it agrees with those pages
An AI-answer fact sheet that holds only statements the owner has signed
Monthly Strategic Content Assets planned on the same calendar as the pages

Google, Bing, Meta

Paid Ads

Ads are written for the living arrangements the owner names, then placed on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram). The account belongs to the community, and every ad waits for the owner's read-through before it goes live.

Ad management is marked in at $895 a month That figure manages one platform. The platform bills clicks as an amount apart from this price, owed by the account holder.

Walk through the ad management Compare the ad plans by platform count

Marked on this plan's calendar

Ad groups written for each living arrangement the owner names
Searches for jobs, other communities and unrelated errands screened out
Each phone call and form request noted beside the ad it came from
A report once a month laying out spend, clicks and what came in

The numbers, month by month

The figures behind each square on the wall

Two entry points: the first search square is $495 a month, the first ad square $895 a month. The pricing page prints each number. Search is four plans in all: the starter and, above it, Silver, then Gold, then Platinum; those three differ in how many Strategic Content Assets and pages the wall gains monthly, and in whether a community website is included. The ad plans differ in one respect only: how many of the three platforms the community hands to us.

Every click charge lands on the community's own card from the platform itself; our monthly price sits outside that amount. Getting started adds no startup fee, nothing binds the community to a contract, and the owner picks the last month hung on the wall.

Both kinds of work share one rhythm. A month opens with the owner's inputs: the arrangements to feature, the neighborhoods served, the tour days on the owner's calendar. It closes with a one-page note listing what happened, and the next month hangs on the same nail.

Questions about starting one square at a time

Can search work begin in one month and ads in another?

Yes. Either can go on the wall alone, and the other joins when the owner chooses. The pages built for search also serve as landing spots for the ads.

Which ad platform should the first plan use?

That choice belongs to the owner. The pages on Google Ads for communities, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) describe how each one fits a community's marketing.

Where does a website fit on the wall?

Gold and Platinum carry a community site with one page per living arrangement. Silver, the starter and the ad plans leave a current site in place. For the build itself, read about designing the community website.

Tell us which square is empty

Decide whether pages, ads or both belong on your calendar and type that into the contact form, or set a weekday and half-hour with the agency's CEO, Ross Cohen.

Which living arrangements should we write up first?

Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.

Take a pen to the next open day

Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.

Schedule A Call With Our CEO Leave a note on the wall

The circle and star in the picture are drawn for the page, not a booking.