Assisted living local SEO, one neighborhood at a time
Local SEO for an assisted living community is the work of keeping a Google Business Profile and a set of neighborhood pages in agreement about where the community sits, what it is called and how a tour request is made. We manage it for owners and directors of single-site communities and small groups, worked month by month.
The pin marks one spot. The towns and neighborhoods the owner lists mark the rest.
One dot on the map, a row of squares on the wall
A Maps pin sits on a single corner. The towns and neighborhoods the owner lists are several, and each one earns a square on the monthly sheet and a write-up with a route toward the lobby door. Local SEO is the matching of that dot to those squares, and the squares themselves are the same pages described under assisted living SEO. At month's end the pin and every page are held side by side, and a star goes beside each one that agrees.
Public reviews hang on that same profile, and the work of requesting and answering them is described under review management. The pages behind the pin are part of the community website, covered under website design.
The pieces of a pin that gets tended
- Name
One spelling of the community, everywhere
The name on the sign is the name on the pin and on every page, with no variants.
- Categories
Categories chosen with the owner's list in hand
We pick from the categories Google offers, using the arrangements the owner says apply.
- Service area
A service area that mirrors the town pages
Each town on the owner's list shows on the pin and has a page behind it.
- Hours
Hours for the lobby door, as the owner states them
Changes are entered when the owner sends them, so the pin never relies on guesses.
- Neighborhoods
A page for each square on the owner's map
Each page gets its own route and the landmarks the owner picks, and describes nothing that happens inside.
Five lines on the pin and how each is held to the site
| Line on the pin | Where a searcher sees it | How it is matched to the website |
|---|---|---|
| Community name | Top of the Google Business Profile | Copied from the sign, then repeated word for word on every page |
| Street address | Beside the map dot | Spelled the same in every footer and on the contact page |
| Categories | Under the name | Chosen from Google's list to fit the arrangements the owner names |
| Service area | Places listed on the profile | Mirrors the list of neighborhoods the owner wrote down |
| Tour link | The button on the profile | Pointed at the owner's own tour or booking link |
A month of tending the pin
Pin the dot and read it back
We compare every line on the profile to the owner's sheet and mark each one that agrees.
Draw the circle around the towns
The service area gets exactly the places the owner wrote down, nothing added, nothing dropped.
Write a page per neighborhood square
Each page gets a route toward the lobby door and landmarks that the owner picked.
Tear off the month and check the pin again
Whatever changed in the building's details is entered, and the next sheet hangs from the nail.
Facts to gather before anyone touches the pin
- The community's name exactly as the sign prints it
- The street address and the entrance a driver should head for
- Hours the lobby door stays open, in the owner's words
- The days tours run
- Towns and neighborhoods to name, in the owner's order
- Living arrangements to list on the pin, written the way the owner writes them
- Photos of the front lawn and courtyard bench with no person in frame
Three pins to pull out
Scribbled on the wall calendarThe pin and the website may each say a slightly different thing.
What the month showsSmall differences in name, address or hours leave two versions of the community to look after. We keep one version on both.
Scribbled on the wall calendarEvery neighboring place can share a single page with its name swapped in.
What the month showsEvery neighborhood page holds a route and landmarks that no other page has.
Scribbled on the wall calendarOnce the profile is claimed, the work is finished.
What the month showsClaiming is the first square, not the last. Hours, categories and links change, so the pin is re-read every month.
What owners ask about the pin and the town pages
How big does the list of neighborhood pages get?
Whose profile is it?
Where do public reviews fit?
Is a spot on the map promised?
What goes on a neighborhood page?
Send the neighborhood list to the wall
Write the neighborhoods you want named, plus a line about the community, into the contact form. A voice is an option too: mark a time on that page and Ross Cohen, the CEO, phones at that moment.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.