An agency that markets assisted living, senior living and memory care communities
Assisted Living SEO writes pages, edits listings and manages ads for communities, and its work ends where the community's website, Google Business Profile and ad accounts end. Running a community is the owner's craft and has no square on this calendar.
The audience is owners, executive directors and marketing directors of small single-site communities and small groups.
What hangs on our nail and what stays off it
Each assignment begins with one question: what should a family read about this community, and where should that family land? From the answer we draft landing pages for the living arrangements the owner names, edit the Google Business Profile to agree with them, and write ads that point at the same pages. The services page shows the two kinds of work side by side, and the pricing page prints what each one runs per month.
What goes on inside the building is not ours to describe. The pages we write cover location, the names of living arrangements and the way to ask about a tour, and the community's own words fill in the rest.
What we put on the calendar for a community
- Pages
A landing page for each arrangement
Assisted living, memory care or senior living, one page apiece, each written from the community's own address and neighborhoods.
- Listings
A listing on the map that echoes the website
Categories, service area and arrangement names are edited until the Maps pin and the website read in unison.
- Ad accounts
Ad groups for each platform in use
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), opened under the community's name.
- Monthly note
A summary hung when the month ends
Spend and clicks come first, then every phone call and form request beside its source.
How a draft travels from our desk to the community's website
Every community gets pages of its own. They are written from its address, its arrangements and its neighborhoods, so a page poured for one community never lands on another community's site. Drafts reach the owner first, and the community's statements on care, fees and paperwork are the owner's alone to approve.
Details about anyone living in a community stay inside it; the contact form, the ads and the review work are built without a place for them. For a closer look at how a neighborhood fits into the work, read about local search for communities.
What we ask a community to bring to its first square
- The address on the building, plus the neighborhoods that surround it
- The names the owner uses for each living arrangement, wing or floor
- The tour days that sit on the owner's own calendar
- Lobby and courtyard photos the owner has cleared for the web
- One contact at the community for questions about drafts
- Ad accounts opened under the community's name and card
Questions to settle before anyone fills in the form
Does the agency take any part in running a community?
Could the same page appear on two communities' sites?
Which communities suit this way of working?
Is a call with the CEO possible before deciding?
Look at the wall together
Questions about the work go on the contact page: write them down, or choose a weekday and half-hour when the CEO, Ross Cohen, can phone.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.