Assisted living Meta Ads (Facebook and Instagram) management for communities
Meta Ads (Facebook and Instagram) put a photograph and one sentence in front of a person scrolling, not searching. We create and manage Meta Ads (Facebook and Instagram) for assisted living, senior living and memory care communities, built from photos of the building and grounds that the owner has cleared.
The account and the payment card are the community's, and each ad carries the owner's signature before it runs.
A notice on the lawn
A feed ad stands like a sign on the front lawn instead of answering a question
Searching is a question typed into a box. A feed ad turns up while a person looks at something else, so it asks nothing: it shows the building, names the town and gives one plain line. That suits a community that wants its name seen on the streets around it, and it is why Meta Ads (Facebook and Instagram) sit beside Google Ads and Bing Ads (Microsoft Advertising) rather than replacing them.
We pick pictures with the owner, write the line under each, agree on a map area, and hand every draft back before anything runs. The people who live in the community never appear: no faces, no names, no stories.
Meta applies its own policies to care-related and age-related services. The owner does the reading, we do not paraphrase, and a placement the platform disallows goes unused. Whatever an ad says about care, fees or paperwork is the owner's statement.
Four sorts of Meta Ads (Facebook and Instagram) a community can hang
- Building
One photo of the building and the courtyard
A cleared picture, the community's name, the town and a single line pointing to an arrangement page.
- Tour day
A notice for a gathering the owner has set
Once a tour day or courtyard afternoon is penciled on the calendar, an ad can announce the date and nothing further.
- Local map
The streets around the front door
The ad appears inside a map area drawn with the owner, within whatever the platform permits for this type of service.
- Second look
A reminder for people who visited the website
A short ad pointing back to the tour-request page, in the first ad's plain wording.
What each feed ad pictures, where a tap lands, and its square on the wall
| What the feed pictures | Page opened by a tap | Square on the wall |
|---|---|---|
| The front of the building in daylight | The lobby door page | The first week, so the name is out on the street |
| A courtyard bench photo | The page for the arrangement the owner wants seen | Any week chosen to feature that arrangement |
| A tour day notice carrying a date | The tour-request page | The days building up to the circled date |
| A line naming the town and neighborhood | The where-to-find-us page | Whenever a new neighborhood joins the map area |
| A short reminder with the same building photo | The tour-request page once more | The back half of the month, after the first ads have run |
How Meta Ads (Facebook and Instagram) are hung on the wall
Open the account under the community's name
Meta Ads (Facebook and Instagram) run from an account in the community's name, with its card attached. We are let in as managers, and every move is visible.
Choose pictures and write the line beneath each
Photos come from what the owner has cleared. Each ad carries one plain sentence and a pointer.
Draw the map area and read the platform's rules
We propose the streets and towns. The owner reads the platform's wording on care-related and age-related services ahead of the first ad going live.
Run one ad, then read the month
We start with a single ad, check where it appears, and put spend, clicks, calls and forms on the monthly page.
Gather these before the first feed ad is drawn
- Photos of the entrance and grounds cleared for ads
- The community's name and street address as the owner wants them printed
- The living arrangements to show first
- A Meta login the owner controls, and a card for Meta to charge
- An hour set aside to read the platform's policies for care-related and age-related services
Three feed ad notions we put to rest
Scribbled on the wall calendarA feed ad is only a search ad dressed up in a frame.
What the month showsSearch ads follow a typed phrase. A feed ad turns up unasked, so it leans on a photo and one plain line rather than a keyword.
Scribbled on the wall calendarPhotos of people make a stronger ad.
What the month showsOurs show the entrance, the courtyard and a gathering date. No one who lives in the community ever appears in them.
Scribbled on the wall calendarOnce an ad runs, it can be left alone.
What the month showsPhotos and dates go stale, so the monthly page flags each ad to swap, and the owner signs the new one.
Meta Ads (Facebook and Instagram) as one of three ad platforms
Inked in on all three ad plans
- The ad account stays under the community name, never ours
- Ad wording and keyword lists drafted before launch and shown to the owner first
- Negative keywords added so job and brand-name searches do not burn the budget
- You settle each click charge with the platform directly; it never passes through us
- A monthly summary of spend, clicks, calls and forms
One ad platform
$895/mo
Management of a single platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever the community picks.
Two ad platforms
$1,595/mo
A pair chosen from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Three ad platforms
$2,295/mo
All three platforms together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Clicks are charged by the ad platforms and sit outside these prices. The website comes only with Gold and Platinum; Silver leaves yours alone. Stop a plan whenever you choose.
Raised by owners before a feed picture is chosen
Does Meta send its invoice to the community or to you?
Meta charges the card on its own account for the ad spend, a sum apart from our monthly figure that never reaches us. Each ad's calls and forms are counted the way lead generation describes.
Who selects the photographs?
The owner clears every photo before use. We suggest the building and the courtyard, and we never request pictures of the people who live there.
Can an ad describe what the community offers?
An ad can name an arrangement, a town and a tour day. Any statement about care, fees or paperwork is the owner's own, in words the owner has written.
Does the platform have rules for this kind of ad?
Yes. Meta applies policies to care-related and age-related services, and the owner does the reading. We stay inside what the platform allows.
Must the community also run Google Ads?
No. One platform, two or three can be chosen. The ad management page shows how the platforms share the work.
Pick the building photo for the front lawn
Send the town and the arrangement you want seen first, and a first draft ad comes back for the owner's pen.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.