Assisted living website design for communities
Assisted living website design begins with a walk through the front door. A family lands on the community's site and wants three things: where the building stands, which living arrangements the community describes, and how a tour request gets made. We lay the site out so those answers sit where a visitor reaches for them.
The wording belongs to the owner. We draw the page map, build the pages, host the site on Gold and Platinum, and make each edit as the wall calendar turns.
Lobby, then corridors
Think of the home page as the lobby door, with a corridor per arrangement
Assisted living, senior living and memory care each deserve a corridor, labeled as the owner labels them, so a family keying in memory care near me
arrives at the memory care corridor and no other.
Good website design for a community is largely a matter of leaving things out. A page says where the building stands, what the owner calls the arrangement and how a tour request is made. It never paints a picture of life inside. Anything the site says about care, fees or the paperwork a state asks of a community comes from the owner's own text; our layouts leave a clear spot for it without writing it.
The site also anchors the search work. It carries the Strategic Content Assets too, and the facts printed there are the facts an AI assistant may quote.
Four parts of a community site on the drawing board
- Arrangements
A page for every living arrangement
Assisted living, memory care and any wing or floor the owner names each hold an address of their own, with a plain paragraph in the owner's words.
- Tour page
The tour-request page, easy to re-letter
When a tour day moves, the page is edited the week we hear. It holds only the route the owner has picked for families to ask.
- Reach us
A page printed with the building's particulars
Street address, a map, visiting days and our contact form.
- Hosting
Hosting and edits come with Gold and Platinum
Those two plans put the site on our hosting and carry out each change the owner sends. Silver leaves the present site alone.
Who writes what on each page of the site
| Page a family reaches | Words that come from the owner | Layout work that comes from us |
|---|---|---|
| The lobby door page | Community name, street address and one sentence in the owner's voice | Clear paths down to each arrangement page and the tour page |
| One corridor per living arrangement | The arrangement's name and its plain logistics, such as the wing or floor it covers | A layout that keeps every page about one arrangement only |
| The tour-day page | The route the owner wants families to take when they ask | A tidy template, redrawn whenever a tour day moves |
| The where-to-find-us page | Directions, parking notes and the towns served | A map, with an address that matches the Maps listing |
| The reach-us page | Names to contact and the days visitors may stop by | The contact form, placed where the eye lands first |
Hanging a new site on the nail, one stage at a time
Pencil the page map
Every page is listed, each arrangement labeled as the owner labels it, and the owner sees the map before any page is built.
Pour the owner's wording into the pages
The owner hands over facts and photos; we set them into pages. Anything about care, fees or paperwork waits for the owner's own text.
Walk every corridor on a phone and a laptop
We click through every corridor and mend each broken turn.
Keep a nail clear for edits
A change request becomes an edit on the site. Gold and Platinum put hosting and every edit in our hands.
What to lay on the table before the page map is penciled
- The label the owner wants printed for each living arrangement
- Street address, website address and the days visitors may stop by
- Pictures of the entrance and courtyard cleared for the site
- The route the owner wants families to take to ask for a tour
- A logo file, if the community keeps one
- Lines the owner would rather never see printed on the site
- The owner's own text for care, fee or paperwork statements, if the site carries any
Three website notions we cross off early
Scribbled on the wall calendarA site is complete the day it goes up.
What the month showsTour days move. A site is a calendar page, torn off and replaced as the month turns, and Gold and Platinum carry the edits.
Scribbled on the wall calendarMore pages should mean more words about everything.
What the month showsEach page covers one arrangement or one fact, in plain words.
Scribbled on the wall calendarA community site must hold every fact the community has.
What the month showsIt holds what the owner has chosen. The rest stays off the page, including anything about the people who live there.
The community website comes with two of the four search plans
On the calendar for Silver, Gold and Platinum alike
- Your existing site and listings looked over before any new page is drafted
- Your Google Business Profile edited until it agrees with the community's new pages
- Outdated and duplicate listings tracked down and flagged for cleanup
- An AI fact sheet that quotes the community only as the owner has signed it
- A month-end note showing which pages drew calls and form requests
Silver
$1,495/mo
Pages and content only: the website you already have stays where it is.
- Twenty-five new landing pages join the site every month
- Four Strategic Content Assets slotted into every month
Gold
$2,495/mo
Doubles the page count and brings a site along for the pages to live on.
- Fifty new landing pages join the site every month
- Eight Strategic Content Assets slotted into every month
- A community website we sketch out, host and then edit whenever you request a changeSkipped
Platinum
$3,495/mo
The fullest calendar of the three, with the site included.
- One hundred new landing pages join the site every month
- Twelve Strategic Content Assets slotted into every month
- A community website we sketch out, host and then edit whenever you request a changeSkipped
Clicks are charged by the ad platforms and sit outside these prices. The website comes only with Gold and Platinum; Silver leaves yours alone. Stop a plan whenever you choose.
What owners wonder before the first page map
Does a new site replace the one the community owns?
On Gold and Platinum the new site takes the old one's spot. On Silver the present site stays, and landing pages are added to it, along with pages for neighborhoods.
Where does the site live once it is hung?
On our hosting, for Gold and Platinum. The owner never has to run a server or open a hosting account.
May the owner reword a page at any time?
Yes: send the new wording and we place it. Text about care, fees or paperwork is the owner's own.
Should photographs of the people who live there appear on the site?
We never ask for them, and a site we build carries none. Cleared pictures of the courtyard and entrance fill the pages.
What does a family find on the reach-us page?
The community's own particulars and our contact form. Nothing else on it is described or promised.
Bring a sketch, or bring a blank month
Describe the arrangements you list and the site now online, and a first page map is sent back.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.