Bing Ads (Microsoft Advertising) management for assisted living communities
Bing Ads (Microsoft Advertising) management places a community's ad groups on Microsoft's search network, inside an account of its own, separate from the other platforms. We write ads for the living arrangements the owner names, aim them at the neighborhoods served, and hold the account under the community's own name.
An ad plan can hold it with or without Google Ads and Meta Ads (Facebook and Instagram).
Where Microsoft's network sits on the calendar
A community already running on Google can hang Bing Ads (Microsoft Advertising) beside it as a square of its own. The account, the budget and the card are separate, and nothing set up on one platform changes the other. The ad groups begin from the same living arrangements and neighborhoods, then are written fresh for this platform, so the wording is never poured from one account into the next.
Because the login is theirs, the owner may open the account whenever a question arises. The landing pages are shared. The page for memory care that serves a Google ad serves a Microsoft ad too, which is why page work for communities naturally comes first on the wall. For the bigger picture of three platforms side by side, open paid ads management.
Four squares a Microsoft account asks us to fill
- Account
A login opened in the community's name
The community keeps the login and the card; our role is to manage the account, never to own it.
- Ad groups
One group per arrangement and neighborhood
Assisted living, memory care and senior living each get a group, aimed at the towns around the lobby door.
- Screening
A screen of searches held back
Job searches, other communities' names and unrelated errands are held back, and the list is trimmed each month.
- Landing spots
Pages shared with the other platforms
Each ad points at the page for the arrangement it names, so a family lands where the wording agrees.
Four settings on the account and who fills each one
| Setting on the account | The owner's input | Our part |
|---|---|---|
| Whose name sits on the login | The community's name and a card | We manage the account once the owner has opened it |
| How much a month is set aside | A budget chosen inside the platform | We pace the campaigns inside that figure |
| Which arrangements get ads | The names the owner uses for each wing or floor | We draft one group for each name |
| Which towns the ads mention | The neighborhoods the community draws from | We build the locations list from them |
| What the month-end page holds | A look at it, and questions | We write it: spend, clicks, calls and forms |
Putting a Microsoft account on the wall
Open the account under the community
The owner sets up the login and attaches the card, and we receive access to manage. No click is ever charged to us.
Write ad groups for each arrangement
Wording stays with location, arrangement names and the way to ask about a tour. Each platform applies its own policies to care-related and age-related services, and the owner reads those before launch.
Mark the month, then adjust
When a month closes, the note lists spend, clicks, phone calls and form requests beside each ad, and the next month's squares follow from it.
Questions before a Microsoft account joins the calendar
Does Bing Ads (Microsoft Advertising) need pages built only for it?
Can Bing Ads (Microsoft Advertising) be the only platform a community runs?
Which card does Microsoft charge when a click happens?
Are the ad groups copies of the ones on Google Ads?
Is there a screen for searches about jobs or other communities?
Ask about a Microsoft square
If Microsoft's network looks right for your community, say so on the contact page or hold a call slot for a talk with Ross Cohen, our CEO.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.