Lead generation for assisted living and memory care communities
Lead generation for an assisted living community means building the searches and ads that lead a family to ring the community or write to it, and crediting each of those asks to whichever page or ad sent the visitor. Pages, ads and the tally are ours to look after.
An ask is somebody reaching out. It is not a tour, not a move-in and not a result we deliver. Whatever the community's team says when the phone rings is the community's business.
A square marked each time somebody reaches out
Hang a wall calendar by the lobby door and pencil a mark each time the line rings or a message arrives through the form. That is the tally our lead generation keeps, with one difference: each mark goes on the square belonging to the source of the visit, so you can see which squares attract attention and which hang bare.
The marks come from two places. Pages built through assisted living SEO and Maps work carry asks from searches such as assisted living facilities near me
. Ads, run under paid ads management, carry asks from people who tapped an ad aimed at a living arrangement or a neighborhood.
The tally holds numbers only: how many asks, from which page or ad, in which month. It never stores a caller's name, a message or a word said on a call. No count is a forecast of a tour or a move-in, and no plan of ours is sold as one.
Four things that bring asks to the community's lobby
- Arrangements
One landing page per living arrangement
Assisted living, memory care and senior living are each given a landing page with the contact route shown clearly, so a mark on the tally points to one arrangement.
- Neighbors
A landing page for every part of town served
A neighborhood page draws searches from its own corner of the map and shows which streets are sending asks.
- Ads
Ads aimed at the arrangements and towns you pick
Ads can run on a single platform or several, pointed at your living arrangements and neighborhoods and held back from job-seeker and unrelated searches.
- Contact route
A visible way to reach the community on each page
The phone line, the contact page and the owner's own link stay within easy reach, so no visitor is left looking for the way to ask.
Where an ask starts, and which square gets the mark
| The ask began at | How the mark is made | Where the tally appears |
|---|---|---|
| A neighborhood landing page | The ask is credited to that page by name | The month's sheet, one row for every neighborhood |
| A living-arrangement landing page | The same credit goes to the arrangement it describes | The month's sheet, one row for every arrangement |
| The community's Maps entry | Phone rings from the profile are tallied apart from the website's | The month's sheet, in a Maps row |
| An ad for one arrangement | Each platform marks asks against the ad group that ran | The month's sheet, grouped by platform |
| Messages sent from the contact page | Messages arriving there get a square of their own | The month's sheet, in a form row |
Preparing a calendar whose squares can be counted
Choose which arrangements and towns to feature
The director names the living arrangements, wings and towns that matter. Those choices set the squares on the wall.
Tag every page and ad with its own source
Each page and each ad carries a tag so an ask can be traced to it. The tag records a source only, never a person.
Run the work and read the squares monthly
We keep pages and ads running and read the tally against the calendar. A square that stays bare is rewritten or retired.
Hand over the sheet and turn the page
The director receives the month's sheet of counts. How each ask is answered, and when, stays with the community, and a new month goes up.
What the community brings to the tally
- A phone line someone answers, and a plan for the hours when no one can
- The living arrangements and towns worth featuring on the wall
- The route a call or message takes once it arrives, set by the community itself
- A promise that callers' names, messages and personal details stay with the community and never come to us
- A calendar of tour days the community's team will keep
- A decision on any line about care, charges or the state's paperwork: wording from the owner, or silence
- One person able to explain how a month's asks were handled if we need to compare notes
Three beliefs about asks and what they mean
Scribbled on the wall calendarAn ask means a family is ready to move.
What the month showsAn ask means somebody reached out, nothing more. What the community says next and what the family decides sit outside our counting.
Scribbled on the wall calendarLead generation is a matter of buying lists of names.
What the month showsHere it is not. No lists are bought or sold. Asks come through the community's own pages and ads, and no names pass through us.
Scribbled on the wall calendarThe more asks counted, the better the month.
What the month showsA count can include wrong numbers and unrelated callers. We keep ads away from job-seeker and unrelated searches, yet a count remains a count, and the director reads it that way.
What owners ask before the tally begins
Will you pledge a fixed number of asks per month?
Who gets to see the callers and the messages?
Is the ad work part of lead generation?
Where do public reviews fit into the tally?
What gets a square in the tally?
Make the first mark on the wall
Say hello through the contact form, or lock in a spot on the call picker. The voice you hear when that half hour begins will be our CEO, Ross Cohen.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.