Assisted living marketing, planned on a single wall calendar
Assisted living marketing covers every way a senior living or memory care community gets found and asked about: search results, the Maps pin, paid ads, the community website and public reviews. We plan those pieces on one sheet for owners and directors of small and mid-size communities, so no piece hangs alone on its own nail.
The owner's own calendar fills in the rest: which tour days exist and which living arrangements deserve the spotlight.
One sheet, many pens
Why the pieces are marked on the same month
On the assisted living marketing sheet, search pages, Maps edits, ads, website changes, review requests and Strategic Content Assets all land on one monthly sheet. Seen side by side, a mismatch stands out at a glance: an ad pointing at one tour link while the pin points at another, or a page naming a wing the signs outside call something else.
That is why assisted living SEO and paid ads management are planned by the same hands. One plan keeps the address, the names and the tour link identical wherever a family meets them.
Six pieces and the hand-off between them
| Piece on the sheet | Where a family meets it | What it passes to the next piece |
|---|---|---|
| Landing pages | Search results | The address and tour link that the Maps pin repeats |
| Maps pin | The map beside the results | The hours and service area each page then echoes |
| Google Ads | The top and bottom of a search page | An arrangement page for each click to land on |
| Bing Ads (Microsoft Advertising) | Search results on that engine | The same arrangement page, same tour link |
| Meta Ads (Facebook and Instagram) | The scroll of a social feed | A neighborhood page named in the ad |
| Public reviews | The community's Google Business Profile | Owner-approved replies with no personal detail in them |
What goes up on the wall each month
- Search
Pages that answer a living-arrangement search
Each arrangement the owner names gets a page, and so does every town the owner lists.
- Maps
A pin that agrees with every page
Name, categories, service area and hours are edited until the website and the pin say the same thing.
- Ads
Ads written around named arrangements
Campaigns run on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), taking on the platforms in turn.
- Website
A site with a door for each arrangement
A front page, an arrangement page for each, and a tour request page that the owner can edit.
- Reviews
Review requests that keep personal detail out
Requests and replies carry no name, story or circumstance of any person tied to the community.
- Content
Strategic Content Assets on the same sheet
Monthly writing about the building, the neighborhood and how a tour request is made.
The two inputs only the owner can pencil in
Two things on the sheet belong to the owner: the days tours happen and the arrangements to feature. We carry both onto the sheet as the owner wrote them and say nothing beyond that. Rooms, wings and floors appear only as the owner's own signs name them.
When a family does ask, we count it per page. How that count is kept is laid out under lead generation for communities.
How the sheet gets worked
Take the owner's calendar off its hook
Tour days, arrangements to feature and towns served are copied onto our sheet word for word from the owner.
Mark the squares that belong together
A page, its Maps line and the ad that points at it are planned as one group.
Run the month with the wall in view
Pages go up, ads run and review requests go out after the owner's yes on each.
Tear the sheet off and re-hang
The report shows what was marked; the next month hangs with new squares added.
Three beliefs to unpin
Scribbled on the wall calendarEvery piece of marketing can be handed out separately and left to run.
What the month showsPieces share an address, a set of names and a tour link. Run apart, the pin says one thing and an ad says another.
Scribbled on the wall calendarA heavier ad budget covers for a thin website.
What the month showsAn ad can only point at a page. If no page describes the arrangement, the click has nowhere specific to land.
Scribbled on the wall calendarReviews are a separate chore from marketing.
What the month showsPublic reviews sit beside the Maps pin, so asking for them and replying to them go on the same sheet as everything else.
Where our pen stops
Assisted living marketing from us means plan, write, build and run. What a community offers behind its doors is not ours to describe. Whatever the ad platforms require for care-related and age-related services, along with a state's paperwork for communities, sits with the owner to read before anything goes live.
For the public-review side, see review management for communities; for the website, website design for communities.
Questions an owner asks before hanging the whole wall
Does assisted living marketing from us require every piece at once?
Who decides which living arrangements get featured?
How is a month of work reported?
Do rooms, floors or tour days appear in the marketing?
Whose card sits behind the ads?
Let us pencil your community into the month
Name the community and the arrangements you want found, in the contact form. Prefer a call? Book a time on that page, and when the time comes the CEO, Ross Cohen, is the voice on the line.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.