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Assisted living SEO pricing, with every monthly figure in view

Each monthly figure for search and ad work is printed below, one square per plan. Search starts with a smaller plan and rises through Silver, Gold and Platinum; ads begin at one platform and grow to three.

See the four search plans on the wallThe Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) plans hang lower on this page ↓

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Organic Growth on the wall: Silver, Gold and Platinum above a smaller starter

Over the cards hangs a box of shared work, one list for Silver, Gold and Platinum alike, and each card prints only the difference: the pages that go up and the Strategic Content Assets set aside for each month, and a community website for Gold and Platinum only.

On the calendar for Silver, Gold and Platinum alike

  • Your existing site and listings looked over before any new page is drafted
  • Your Google Business Profile edited until it agrees with the community's new pages
  • Outdated and duplicate listings tracked down and flagged for cleanup
  • An AI fact sheet that quotes the community only as the owner has signed it
  • A month-end note showing which pages drew calls and form requests

  • Silver

    $1,495/mo

    Pages and content only: the website you already have stays where it is.

    • Twenty-five new landing pages join the site every month
    • Four Strategic Content Assets slotted into every month

  • Gold

    $2,495/mo

    Doubles the page count and brings a site along for the pages to live on.

    • Fifty new landing pages join the site every month
    • Eight Strategic Content Assets slotted into every month
    • A community website we sketch out, host and then edit whenever you request a changeSkipped

  • Platinum

    $3,495/mo

    The fullest calendar of the three, with the site included.

    • One hundred new landing pages join the site every month
    • Twelve Strategic Content Assets slotted into every month
    • A community website we sketch out, host and then edit whenever you request a changeSkipped

Clicks are charged by the ad platforms and sit outside these prices. The website comes only with Gold and Platinum; Silver leaves yours alone. Stop a plan whenever you choose.

The ad plans hang a little further down this wall.

Paid ads on the wall: the platform count sets the figure, and the work stays the same

Every ad plan holds identical work, and only the number of platforms moves the monthly figure. Click charges are settled by each platform with the community's own card, apart from these prices.

Inked in on all three ad plans

  • The ad account stays under the community name, never ours
  • Ad wording and keyword lists drafted before launch and shown to the owner first
  • Negative keywords added so job and brand-name searches do not burn the budget
  • You settle each click charge with the platform directly; it never passes through us
  • A monthly summary of spend, clicks, calls and forms

  • One ad platform

    $895/mo

    Management of a single platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever the community picks.

  • Two ad platforms

    $1,595/mo

    A pair chosen from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

  • Three ad platforms

    $2,295/mo

    All three platforms together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

Clicks are charged by the ad platforms and sit outside these prices. The website comes only with Gold and Platinum; Silver leaves yours alone. Stop a plan whenever you choose.

Reading the figures the way you read dates on a month

Four plans sit under search and three under ads. The $495 starter is the smallest square on the search wall. Twenty-five landing pages make it up, and what each one covers is decided together with the community, which is why its box lists no features. The contact page is where that talk starts.

Each step up from Silver adds Strategic Content Assets and pages to every month, with a community website joining at Gold, hosted and edited on request. Beside the Gold price and the Platinum price sits a toggle for a community holding on to its current website; the figure adjusts. A community after ads alone can leave search off the wall: paid ads management opens at $895 with a single platform, and the search work in full is a separate square. A community choosing between Silver and Gold is mostly choosing whether a website is built as part of the work; one choosing between a single platform and three is choosing how many separate accounts, budgets and month-end notes hang on the wall.

Nothing is added for getting started. No agreement runs past the month in hand. Ad spend sits apart from every plan; each platform charges the community's card for it. Nothing goes public until the owner has seen it, and whatever the community says about care, fees or paperwork is the owner's alone to word.

If the question is which square to mark first, the services page puts the two kinds of work side by side, and the Google Ads page describes one ad platform in a community's month.

Questions owners ask while looking at the figures

How do the three higher search tiers differ from one another?
Strategic Content Assets and pages grow with every tier, and a website arrives with Gold. Every card prints its own counts, while the box above the cards names the work shared across the three, such as a look at your existing site and listings.
How does a community reach the $495 starter?
Through the contact page. Search work opens at that figure, the starter being 25 landing pages, and the subject of each page is settled in conversation instead of from a printed list. Reach out there and we take it from your message.
Are clicks folded into an ad plan's figure?
No. The platform charges clicks to the community's card, and the plan's figure pays for managing the account, whichever of the three platforms it sits on.
How does a community take its last sheet off the nail?
The owner picks the final month. No written agreement holds the community to a year, and when our work stops the ad account remains in the owner's hands.
Is a charge taken on the first day of a plan?
Nothing extra is billed at the start of a plan, so month one carries the same figure as every later month, on any search or ad plan.
Who sets the ad budget, and whose card is on the account?
Inside the platform the owner chooses the daily or monthly budget, and the card behind that account is the community's.

Take a pen to the next open day

Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.

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The circle and star in the picture are drawn for the page, not a booking.