Paid ads management for assisted living communities, one platform at a time
Paid ads management starts from an ad account held in the community's name. On it we write, launch and tend campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), and each click arrives on the page written for the living arrangement the ad names. The owner sets the budget.
Platforms join the wall in turn, beginning with whichever the owner picks.
Ads on the wall
A paid ad is one square: a search, a message and a page to land on
Every ad begins as a pairing. On one side sit the words a family types, or the audience a platform lets us reach; on the other sits the page where the click lands. We write each ad group around a single living arrangement or a single neighborhood, then point it at the page the community already has for that arrangement. The search pages for communities and the ads share those landing spots, so a month of paid ads and a month of page work sit side by side on one calendar.
Budget belongs to the owner. It is set inside each platform and charged to the community's own card, and our monthly price pays for management only. Searches about jobs at a community, about another community by name, or about errands with no link to a living arrangement are screened out of every ad group, and the screening list is read again each month. Each platform has its own writeup: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Three platforms, each with its own square
- Google Ads
Search ads beside a typed question
Text ads placed next to search results for the arrangements a community describes, aimed at the neighborhoods it serves.
- Microsoft search
A Microsoft search account kept on its own
Bing Ads (Microsoft Advertising) keeps its own account, budget and card, apart from anything set up on Google.
- Facebook, Instagram
Facebook and Instagram placements
Meta Ads (Facebook and Instagram) reach an audience chosen on the platform instead of words typed into a bar, and the owner decides whether that square joins the wall.
What a typist or a target looks like, and where the click is sent
| Typed or targeted | How the ad group answers | Where the click is sent |
|---|---|---|
memory care near me | A group of ads written for the memory care arrangement and the neighborhoods served | The memory care page |
assisted living close to me | An ad naming the arrangement and the towns around the lobby door | The assisted living page, with the way to request a tour in plain view |
senior living communities near me | A wider ad that names each arrangement the owner chooses to feature | The community homepage |
| A search about work at a community | Screened out with a negative keyword | Nowhere, since the ad stays unseen |
| A search that carries another community's name | Screened out the same way | Nowhere, since the ad stays unseen |
How a platform gets hung on the wall
Pick which platform goes up first
The owner picks the first of the three. We open the account under the community's name and card, so the login and the billing sit with the community from day one.
Draft an ad group per living arrangement
Assisted living, memory care and senior living each get their own group, with a keyword list and ad wording that stay with location, arrangement names and the way to ask about a tour. The owner reads the drafts before any ad goes live.
Screen the searches
A negative keyword list holds back job searches, other communities' names and unrelated errands. It is a living list, trimmed and lengthened as the month's searches come in.
Read the month-end page
Spend and clicks lead the note, then every phone call and form request next to the ad behind it. The next month's squares are marked from what that page shows.
What the community brings before an ad goes live
- A page for each living arrangement the ads will name
- The neighborhoods and nearby towns an ad may mention
- The tour days on the owner's calendar
- A monthly budget, chosen by the owner inside the platform
- The community's own card, attached to the account
- A phone line and a tour-request path that the community answers on its own side
- A decision about which platform comes first
Ad wording, forms and call notes never carry names or personal details about anyone living in the community, and none is requested from you.
Three beliefs about paid ads to take off the nail
Scribbled on the wall calendarA third platform always means more tour requests.
What the month showsEach platform is a separate square with its own budget. A platform joins when the owner wants it on the wall, and the count of platforms promises no count of requests.
Scribbled on the wall calendarThe ad budget passes through the agency.
What the month showsIt never does. Each platform charges clicks to the community's card, and our monthly price covers managing the account.
Scribbled on the wall calendarAn ad may say whatever the community says on its own pages.
What the month showsEach platform applies its own policies to care-related and age-related services. The owner reads those policies before an account opens, and what they allow is between the community and the platform.
The ad plans: a platform count sets the figure
Inked in on all three ad plans
- The ad account stays under the community name, never ours
- Ad wording and keyword lists drafted before launch and shown to the owner first
- Negative keywords added so job and brand-name searches do not burn the budget
- You settle each click charge with the platform directly; it never passes through us
- A monthly summary of spend, clicks, calls and forms
One ad platform
$895/mo
Management of a single platform: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever the community picks.
Two ad platforms
$1,595/mo
A pair chosen from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Three ad platforms
$2,295/mo
All three platforms together: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).
Clicks are charged by the ad platforms and sit outside these prices. The website comes only with Gold and Platinum; Silver leaves yours alone. Stop a plan whenever you choose.
Questions owners ask before an ad is penciled in
Can ads begin before every search page is finished?
How many platforms suits a first month?
Who drafts the ad wording?
What becomes of the account if the work stops?
Will ads reach people hunting for jobs or other communities?
Choose the first platform together
Say on the contact page which platform you lean toward, or book a half-hour phone call with the CEO, Ross Cohen.
Which living arrangements should we write up first?
Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.
Take a pen to the next open day
Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.
The circle and star in the picture are drawn for the page, not a booking.