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Assisted living SEO guides for community owners

These assisted living SEO guides each take one square of the calendar and describe it in marketing terms: where a page goes, what a Maps listing repeats, how an ad group is aimed. They cover the agency's work only and say nothing about what happens inside a community.

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How the pages are hung on the wall

The library runs from the whole picture down to single platforms. The marketing overview lays search, maps, ads and a website on a single month. The keyword list sorts the searches typed around assisted living and memory care, and the page on local search for communities follows the neighborhoods a community draws from.

Further along are the pages on AI search and on review management, then one page for each ad platform, beginning with Google Ads. Read them in any order; the pricing page holds the figures.

Every page on the wall, from the overview to each ad platform

Each card names the square a page covers and the work behind it.

  • Marketing

    One monthly sheet for the search pages, the Maps pin, ads, the community website and public reviews of a senior living or memory care community.

  • Keyword List

    Searches typed around assisted living, memory care and senior living, grouped by print size and typist purpose, plus the job, placement and neighboring-service searches to keep off a community's ads.

  • Local SEO

    A Google Business Profile that matches the community website, and a write-up for every neighborhood on the owner's list.

  • AI Search

    Sentences about a community's address, living arrangements and tour requests, written so an assistant that copies them copies them correctly.

  • Content

    Strategic Content Assets for a community website: pages about the building, the surrounding streets and the route to a tour request.

  • Reviews

    Asking for public reviews on a community's Google Business Profile, and drafting replies, with the people who live there kept out of both.

  • Lead Generation

    Phone rings and form messages drawn in by community pages and ads, each credited to the source of the visit.

  • Link Building

    How local pages around a community, from block associations to town calendars, are found and asked to point visitors to its website.

  • Website Design

    A site for a community: a corridor per living arrangement, a tour-request page and a reach-us page, edited whenever the owner sends a change.

  • Google Ads

    Google Ads for a community: ad groups per living arrangement, a map circle around the neighborhoods served, and searches kept off the account.

  • Bing Ads

    How a Microsoft Advertising account fits a community's calendar next to Google Ads and Meta Ads (Facebook and Instagram).

  • Meta Ads

    Meta Ads (Facebook and Instagram) for a community: building photos and tour day notices shown in a map area the owner names.

Questions before the first page is turned

Which page should an owner open first?
The marketing overview. It hangs every kind of work on one calendar, and each other page picks up a single square from it.
Do the assisted living SEO guides tell a community what to claim about itself?
No. A community's own statements about care, fees and paperwork are the owner's call. The pages stay with location, living arrangement names and the way a tour request is made.
Does any page promise how often families will ask about a tour?
None does. Each page describes the work and the inputs the owner supplies, and leaves the asking to the families themselves.
Where are the monthly figures?
On the pricing page, which prints all four search plans and all three ad plans.

A question the pages left open

Anything the pages left open can go to the contact page as a written note, or onto a half-hour reserved for the CEO, Ross Cohen.

Which living arrangements should we write up first?

Say which arrangements you want described (assisted living, senior living, memory care), which neighborhoods your families come from, and what the community calls its own wings and floors. Leave out every personal name and every personal detail.

Leave a note about your community

Name the living arrangements you want described and the towns your families come from. Short is fine, and a real reader opens every note.

Choose from the weekday and half-hour boxes that unfold below. When the block begins, the number you typed above rings and our CEO answers on the other end.

The day to circle

Once you choose a start, the circled day appears here.

Each block is a weekday half hour, shown in whichever zone you choose.

Take a pen to the next open day

Once somebody has put a pen to a month, it looks different. Name a weekday and a half-hour block, and we will turn the pages of your community together.

Schedule A Call With Our CEO Leave a note on the wall

The circle and star in the picture are drawn for the page, not a booking.